Clothes washing supplies consumption behavior survey report Nearly eighty percent of consumers choose laundry detergent
By Shanghai disappear is protected appoint house consumer rights protection and 20 units jointly released by the clothes washing supplies consumer behavior survey, according to a comprehensive upgrade washing consumption, eighty percent of consumers are commonly used replace old-fashioned washing powder detergent, while the catharsis things under 10 yuan to buy group is less than ten percent, that Shanghai cleaning products consumption level is higher for most families.
By Shanghai disappear is protected appoint house consumer rights protection and 20 units jointly released by the clothes washing supplies consumer behavior survey, according to a comprehensive upgrade washing consumption, eighty percent of consumers are commonly used replace old-fashioned washing powder detergent, while the catharsis things under 10 yuan to buy group is less than ten percent, that Shanghai cleaning products consumption level is higher for most families.
The results of the survey shows that 30.76% of consumers from buying clothes washing supplies price range for 20-30 yuan, 30.42% of consumers for 10 to 20 yuan, even more than 30.25% of consumers is 30 yuan, only 8.57% of consumers to purchase range within 10 yuan.
People on laundry supplies consumption level rise but also on the change of product selection. Traditional cleaning products such as washing powder, soap, is no longer the only choice when buying. According to the survey, 79.16% of consumers often choose laundry detergent as laundry supplies, 17.82% of consumers will choose more high-end washing laundry condensate beads, such as new products. Experts believe that upgrading of consumption level and the change of consumption habits, is bound to provide high-end clothing washing supplies greater market space.
According to the survey, consumers of new products to early adopters, 63.19% of consumers can buy about 1-2 months a laundry supplies, only 16.30% of consumers to purchase cycle in 3 months or more. In frequently buy, consumer is in constant change product or brand. And more than eighty percent of the consumers or often replace the cleaning products brand, only 14.79% of consumers said only in one. The rapidly rising ratios at the same time, online shopping, while consumption and diversified demand for washing supplies, products need to "universal".
But the survey shows that consumers' lack of knowledge, of catharsis things need to be correct guidance. Only 27.90% of consumer understanding of the concept of enrichment of washing products. This shows that most consumers concentrated detergent is a lack of understanding, and with the improvement of consumer awareness, concentrated laundry detergent will undoubtedly become a hot market.